Small Business

5 Best Ways to Promote Your Small Business in 2021

As a small business owner, you may have a tough fight when it comes to standing out. Not only are you competing against other small businesses in your field, but you’re also competing against bigger corporations. And those big businesses have a more national reach and have the necessary cash to better promote themselves.

Do not lose hope just yet, however. There are a number of alternative options and ideas to make you, as a small business owner, stand out among your competitors. Also, it always helps to get some financial expertise on your side. So, consider working with an experienced financial advisor.

1. Engage in Social Media.

Big and successful businesses have the capital to promote themselves through advertisements and other marketing channels. But small businesses may face challenges to obtain financing to market themselves. So, for small businesses, the idea is to have a strong social media presence.

Not only is it free, also there is a personal touch that comes from operating a small business that big corporations may often lack. There are many social media platforms to market yourself (i.e, Facebook, Instagram, LinkedIn, Tik-Tok, YouTube, just to name a few). So, post regularly on these platforms and respond to people’s comments.

2. Start A Podcast.

Just like marketing yourself through online platforms can be rewarding, starting a podcast is also a good way to promote your small business. Talk about the subjects that people seek out when they need a solution to a problem. People will then see you as an expert in your field. That in turn can provide you with more leads and marketing opportunities.

Get Matched With 3 Fiduciary Financial Advisors
Managing your finances can be overwhelming. We recommend speaking with a financial advisor. The SmartAsset’s free matching tool will pair you with up to 3 financial advisors in your area.

Here’s how it works:

1. Answer these few easy questions about your current financial situation

2. In just under one minute, the tool will match you with up to three financial advisors based on your need.

3. Review the financial advisors profiles, interview them either by phone or in person, and choose the one that suits your’ needs.

Get Started Now>>>

3. Get Featured in Your Local Newspaper.

One of the best ways to get your name out there is to get featured in your local newspaper. This can be done for free or at a very low cost.

4. Establish a Good Relationship in Your Community.

It’s a good idea for a small business to establish a good relationship in their local community. If people always see you face-to-face in the community at charity events, or networking events, they are more likely to trust you and your product. Also, having a good relationship with your local bank will also help as you may one day want to ask for a business loan.

5. Apply for a Business Loan.

Lastly, consider applying for a small business loan. A small business loan can be a solution to your marketing strategy. It can help pay for your advertising cost without dipping into your own funds.

There is a challenge, however.

Many lenders require small businesses to have been in business for a number of years or to be making a minimum amount of revenue before they will lend any money. That is because these lenders want to make sure you will be able to pay off the loan, as many new businesses do not succeed.

So, do your shopping as there might be lenders that do not have any requirements at all. Before you start the process of applying for a small business loan, it’s a good idea to work out if you can afford it in the first place. 

Hire a Pro: Develop Your Financial Strategy

You can talk to a financial advisor who can review your finances and help you reach your goals. Find one who meets your needs with SmartAsset’s free financial advisor matching service. You answer a few questions and they match you with up to three financial advisors in your area. So, if you want help developing a plan to reach your financial goals, get started now.

The post 5 Best Ways to Promote Your Small Business in 2021 appeared first on GrowthRapidly.


How Much Housing Does a $600 or $1,400 Stimulus Pay For in Major U.S. Cities?

Will the next stimulus check pay your mortgage or rent for the month? It depends on where you live, and how much more is disbursed this year.  Quick Facts The second round of stimulus was approved at the end of 2020, which sent $600 to most Americans. Housing is by far the average American household’s […]

The post How Much Housing Does a $600 or $1,400 Stimulus Pay For in Major U.S. Cities? appeared first on The Simple Dollar.


2019 Tax Tips for Understanding 2020 Income Tax Filing

A woman looks down at her tablet with a serious expression on her face.

Note: Due to the COVID-19 coronavirus pandemic, the IRS has extended the federal tax filing and payment deadline to July 15, 2020. The recent relief package passed by Congress may have additional tax implications. Please contact a tax adviser for information you may need to complete your taxes this year. Learn more.

Note: The following is for informational purposes only and should not be considered tax advice. Please contact a tax adviser for questions about your personal tax situation.

Tax time will be here again before you know it: Tax Day 2020 is Wednesday, April 15. We’re about two months away from one of the most stressful days for most Americans. Luckily, tax reform legislation in 2017 has simplified the tax code and changes for the taxes you file in 2020 may further increase your tax savings.

If you haven’t filed your taxes yet, review our tax tips for the 2019 tax year.

1. Check Your Information

The first thing to do is check that your employers have the right address. If you’ve moved without putting in a change of address, you may miss important tax document delivery. The IRS requires that W2s and other tax documents be postmarked by January 31, so you should have received all of your tax documents by now. If you didn’t receive something, start following up with them right away.

2. Get Ready

Gather and organize all your tax documents early. And by early we mean now. You’ll need personal information for you and your dependents, income and investment documents, business and self-employment records, receipts for medical bills and charitable donations and home ownership records. Make a checklist to be sure you cover everything.

STOP! Did you check your information and gather all your documents? Do this right now! If you wait until April 14 to see if you have all the documents you need, you’re really going to regret not taking our advice now.

3. Understand Your 2019 Tax Bracket for Filing in 2020

Tax brackets change regularly to keep up with inflation. A tax bracket is the range of taxable income you fall into. Your taxable income is your adjusted gross income (AGI) minus applicable tax deductions. In order to understand your tax bracket, you really need to understand what deductions are available to you.

Learn more aboutTax Brackets for 2019

4. Consider the Standard Deduction

Deductions work to decrease your taxable income. By bringing this number down, you may be able to fit into a lower tax bracket. That means you qualify for lower tax rates so you owe less in taxes.

The standard deduction is a preset dollar amount that’s subtracted from your AGI to help determine your taxable income. Your filing status—single, married filing together, married filing separately, head of household or widow(er) with a child—determines the amount you may deduct. With the higher standard deduction amounts established by the Tax Cuts and Jobs Act (TCJA) of 2017, this route may make more sense than itemizing.

Standard Deductions for Tax Year 2019

Filing Status

Standard Deduction Amount



Married Filing Jointly


Married Filing Separately


Head of Household


Qualifying Widow(er) with a Dependent Child


Like anything that has to do with taxes, though, there are some restrictions regarding who is eligible for the standard deduction. If you’re married filing separately and your spouse itemizes, for example, you are not eligible for the standard deduction.

5. Review Eligible Itemized Deductions

The TCJA changed and eliminated a lot of eligible deductions, including the personal deduction—which used to be $4,050! These changes may make it harder to itemize your deductions for bigger savings. To benefit from itemizing, your personalized deductions should be more than your standard deduction. For example, if you’re married and filing jointly, you must have more than $24,400 in itemized deductions. 

But if you pay a mortgage, have high medical bills and make charitable donations, itemizing may work for you. Here are some common eligible deductions that you can write off on your 2019 taxes.

  • Medical expenses
  • Charitable donations
  • Mortgage interest
  • Mortgage insurance premiums
  • State and local taxes
  • Personal property taxes

Most of these deductions are limited and must meet specific qualifications, so double check those qualifications before filing.

Note that if you’re married filing separately, you and your spouse must choose to either itemize your deductions or take the standard deduction. You cannot choose to do this differently.

6. Take Advantage of Available Credits

Tax credits are different from deductions. Deductions lower your taxable income. Tax credits directly impact the tax amount you owe. They reduce the amount dollar for dollar.

For nonrefundable tax credits, you can only reduce your tax liability to zero. With refundable tax credits, you can receive a refund of the excess amount.

Tax Credit Example

You file Head of Household with an adjusted gross income of $55,000. You take the standard deduction of $18,350, which makes your taxable income $36,650. That puts you in the 10% and 12% brackets.

  • The first $13,850 is taxed at 10%—$1,385
  • The remaining $22,800 is taxed at 12%—$2,736
  • Before applying any credits, you owe $4,121 in federal income tax.
  • You take a child tax credit of $500.
  • This credit lowers the tax amount you owe to $3,621.

Popular Tax Credits

Tax credits can lower the amount of tax you owe. But you must meet specific qualifications, including established AGI limits.

For example, if you’re a single filer, your AGI must be below $32,501 to qualify for the Saver’s Credit. Your AGI also determines whether you can claim 10%, 20% or 50% of your contribution. Other limits apply for Married Filing Jointly filers and Head of Household filers.

Be sure to review the criteria for eligibility to learn whether you qualify for any of these popular tax credits:

  • Adoption Credit
  • American Opportunity Credit and Lifetime Learning Credit
  • Child Tax Credit
  • Child and Dependent Care Credit
  • Earned Income Tax credit
  • Residential Energy Efficient Property Credit
  • Saver’s Credit

7. Remember Key Tax Cuts and Jobs Act Changes

The 2017 TCJA has only impacted two tax filing years so far. So, you may not remember all the TCJA changes that could affect you when you file taxes in 2020. This recap can help.

  • The standard deductions have nearly doubled.
  • There is no longer any personal exemption.
  • For itemizers, the 5% of your AGI spend on medical expenses has expired. The floor is back to 10% for 2019.
  • If you itemize, the maximum deduction for charitable cash donations to qualified organizations is 60% of your AGI. Some other eligible groups qualify, but you may only claim up to 30% of your AGI.
  • There’s no penalty for lack of health insurance coverage.
  • The child tax credit maximum is $2,000 per qualifying child.
  • When you itemize, your deductible mortgage interest is capped for loans up to $750,000.
  • You may no longer deduct moving expenses for job relocation, unreimbursed employee expenses or employer-subsidized parking and transportation reimbursement.
  • Deductions for casualty and theft loss, tax preparation costs and other miscellaneous deductions subject to the 2% AGI ceiling are no longer available.
  • You can no longer deduct alimony payments.
  • If you receive alimony, you don’t have to claim it as income anymore.
  • Capital gains taxes are lower for all but those in the highest income brackets.

8. Watch Out for Scams

As tax time approaches, be on the lookout for tax scams. A popular scam this year is robocalls from scammers claiming to be able to suspend or cancel your social security number. Ignore them and report the call! If you are concerned that you may actually owe taxes and be at risk, view your tax account information online or call the IRS at 800-829-1040.

Be wary of anyone who calls or emails you claiming to be from the IRS and demanding money. That’s not how the government operates.

9. Hire a Tax Professional

Taxes are complicated. If you want to get the most out of your tax return, consider hiring a tax preparation service that understands 2019 tax rules and regulations and can help you maximize your 2019 tax return.

10. File for Free

Some individuals may be able to file taxes for free through the IRS, including those whose adjusted gross income was $69,000 or less last year and active duty military personnel and their spouses.

Even if you don’t fall into one of those categories, there are many other ways to file your taxes for free as well, so do your research!

11. Don’t Delay

Don’t be a victim of tax identity theft. This kind of fraud is often only detected after you try to file your tax return but can’t—because someone else has already done it for you and claimed your tax return! To limit your susceptibility to this, file your taxes early.

If you owe taxes, don’t put off paying your tax debt. It’s not going away, and the IRS will come after you—one way or another. Unpaid tax bills can even hurt your credit eventually. If you need help paying your taxes, you have options. Request an extension, apply for an installment agreement, or use an alternate payment method.

Learn More about Filing Your 2019 Taxes in 2020

If you have questions, need more guidance or just want some helpful resources for 2019 tax tips, turn to the experts. Read these informative blogs and articles to learn more about your taxes and how you can make tax filing work for you.

Learn More About Taxes

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Which Debts Should You Prepay First? A 6-Step Plan

Maya asks:

“Is it better to pay off student loans or a mortgage first? I’m asking for my brother, who took out $80,000 in student loans about 20 years ago and has only paid off about $10,000. He recently bought a home in Southern California and took out a 30-year mortgage that might be as much as $400,000. I don’t know the interest rates he’s paying on these debts. I think he should pay off his student loans first because the total debt is smaller, older, and can’t be discharged in a bankruptcy. What do you think?”

Thanks for your question, Maya! This dilemma is common, especially now that most federal student loans are in automatic forbearance from March 13 to September 30, 2020, due to coronavirus-related economic relief. That means millions of student loan borrowers suddenly have the option to stop making payments without adverse financial consequences, such as hurting their credit or getting charged additional interest or fees.

If you have qualifying student loans and you're dealing with financial hardship due to the pandemic or another challenge, you may be grateful to have your payments suspended. But if your finances are in good shape and you don’t have any dangerous debts, such as high-rate credit cards or loans, you may be wondering what to do with the extra money. Should you send it to your student loans despite the forbearance, to your mortgage, or to some other account?

RELATED: 10 Things Student Loan Borrowers Should Know About Coronavirus Relief

6 Steps to Decide Whether to Pay Off Student Loans or a Mortgage First

Let's take a look at how to prioritize your finances and use your resources wisely during the pandemic. This six-step plan will help you make smart decisions and reach your financial goals as quickly as possible.

1. Check your emergency savings

While many people begin by asking which debt to pay off first, that’s not necessarily the right question. Instead, zoom out and consider your financial life's big picture. An excellent place to start is to review your emergency savings.

If you’ve suffered the loss of a job or business income during the pandemic, you’re probably very familiar with how much or how little savings you have. But if you haven’t thought about your cash reserve lately, it’s time to reevaluate it.

Having emergency money is so important because it keeps you from going into debt in the first place. It keeps you safe during a rough financial patch or if you have a significant unexpected expense, such as a car repair or a medical bill.

How much emergency savings you need is different for everyone. If you’re the sole breadwinner for a large family, you may need a bigger financial cushion than a single person with no dependents and plenty of job opportunities.

If you’re the sole breadwinner for a large family, you may need a bigger financial cushion than a single person with no dependents and plenty of job opportunities.

A good rule of thumb is to accumulate at least 10% of your annual gross income as a cash reserve. For instance, if you earn $50,000, make a goal to maintain at least $5,000 in your emergency fund.

You might use another standard formula based on average monthly living expenses: Add up your essential costs, such as food, housing, insurance, and transportation, and multiply the total by a reasonable period, such as three to six months. For example, if your living expenses are $3,000 a month and you want a three-month reserve, you need a cash cushion of $9,000.

If you have zero savings, start with a small goal, such as saving 1 to 2% of your income each year. Or you could start with a tiny target like $500 or $1,000 and increase it each year until you have a healthy amount of emergency money. In other words, it might take years to build up enough savings, and that’s okay—just get started!

Your financial well-being depends on having cash to meet your living expenses comfortably, not on paying a lender ahead of schedule.

Unless Maya’s brother has enough cash in the bank to sustain him and any dependent family members through a financial crisis that lasts for several months, I wouldn’t recommend paying off student loans or a mortgage early. Your financial well-being depends on having cash to meet your living expenses comfortably, not on paying a lender ahead of schedule.

If you have enough emergency savings to feel secure for your situation, keep reading. Working through the next four steps will help you decide whether to pay down your student loans or mortgage first.

2. Reach your retirement goals

In addition to saving for potential emergencies, it’s critical to save regularly for your retirement before paying down a student loan or mortgage early. So, if Maya’s brother isn’t contributing regularly to meet a retirement goal, that’s the next priority I’d recommend for him.

Consider this: If you invest $500 a month for 35 years and have an average 8% return, you’ll end up with an impressive retirement nest egg of more than $1.2 million! But if you wait until 10 years before retirement to start saving, you’d have to invest over $5,000 a month to have $1 million in the bank. When it comes to your retirement savings, procrastinating can make the difference between scraping by or have a comfortable lifestyle down the road.

When it comes to your retirement savings, procrastinating can make the difference between scraping by or have a comfortable lifestyle down the road.

A good rule of thumb is to invest at least 10% to 15% of your gross income for retirement. For instance, if you earn $50,000, make a goal to contribute at least $5,000 per year to a tax-advantaged retirement account, such as an IRA or a retirement plan at work, such as a 401(k) or 403(b).

For 2020, you can contribute up to $19,500, or $26,000 if you’re over age 50, to a workplace retirement account. Anyone with earned income (even the self-employed) can contribute up to $6,000 (or $7,000 if you’re over 50) to an IRA.

The earlier you make retirement savings a habit, the better. Not only does starting sooner give you more time to contribute money, but it leverages the power of compounding, which allows the growth in your account to earn additional interest. That’s when you’ll see your retirement account value mushroom!

3. Have the right insurance

In addition to building an emergency fund and saving for retirement, an essential part of taking control of your finances is having adequate insurance. Many people get into debt in the first place because they don’t have enough of the right kinds of coverage—or they don’t have any insurance at all.

Without enough insurance, a catastrophic event could wipe out everything you’ve worked so hard to earn.

As your career progresses and your net worth increases, you’ll have more income and assets to protect from unexpected events. Without enough insurance, a catastrophic event could wipe out everything you’ve worked so hard to earn.

Make sure you have enough health insurance to protect yourself and those you love from an illness or accident jeopardizing your financial security. Also, review your auto and home or renters insurance coverage. And by the way, if you rent and don’t have renters insurance, you need it. It’s a bargain for the protection you get; it only costs $185 per year on average. 

And if you have family who would be hurt financially if you died, you need life insurance to protect them. If you’re in relatively good health, a term life insurance policy for $500,000 might only cost a couple of hundred dollars per year. You can get free quotes for many different types of insurance using sites like or

If Maya’s brother is missing critical types of insurance for his lifestyle and family situation, getting it should come before paying off a student loan or mortgage early. It’s always a good idea to review your insurance needs with a reputable agent or a financial advisor who can make sure you aren’t exposed to too much financial risk.

4. Set other financial goals

But what about other goals you might have, such as saving for a child’s education, starting a business, or buying a home? These are wonderful if you can afford them once you’ve accounted for your emergency savings, retirement, and insurance needs.

Make a list of your financial dreams, what they cost, and how much you can afford to spend on them each month. If they’re more important to you than paying off student loans or a mortgage early, then you should fund them. But if you’re more determined to become completely debt-free, go for it!

5. Consider your opportunity costs

Once you’ve hit the financial targets we’ve covered so far, and you have money left over, it’s time to consider the opportunity costs of using it to pay off your student loans or mortgage. Your opportunity cost is the potential gain you’d miss if you used your money for another purpose, such as investing it.

A couple of benefits of both student loans and mortgages is that they come with low interest rates and tax deductions, making them relatively inexpensive. That’s why other high-interest debts, such as credit cards, personal loans, and auto loans, should always be paid off first. Those debts cost more in interest and don’t come with any money-saving tax deductions.

Especially in today’s low interest rate environment, it’s possible to get a significantly higher return even with a reasonably conservative investment portfolio.

But many people overlook the ability to invest extra money and get a higher return. For instance, if you pay off the mortgage, you’d receive a 4% guaranteed return. But if you can get 6% on an investment portfolio, you may come out ahead.

Especially in today’s low-interest-rate environment, it’s possible to get a significantly higher return even with a reasonably conservative investment portfolio. The downside of investing extra money, instead of using it to pay down a student loan or mortgage, is that investment returns are not guaranteed.

If you decide an early payoff is right for you, keep reading. We’ll review several factors to help you know which type of loan to focus on first.


6. Compare your student loans and mortgage

Once you have only student loans and a mortgage and you’ve decided to prepay one of them, consider these factors.

The interest rates of your loans. As I mentioned, you may be eligible to claim a mortgage interest tax deduction and a student loan interest deduction. How much savings these deductions give you depends on your income and whether you use Schedule A to itemize deductions on your tax return. If you claim either type of deduction, it could reduce your after-tax interest rate by about 1%. The debt with the highest after-tax interest rate is typically the best one to pay off first.

The amounts you owe. If you owe significantly less on your student loans than your mortgage, eliminating the smaller debt first might feel great. Then you’d only have one debt left to pay off instead of two.

You have an interest-only adjustable-rate mortgage (ARM). With this type of mortgage, you’re only required to pay interest for a period (such as several months or up to several years). Then your monthly payments increase significantly based on market conditions. Even if your ARM interest rate is lower than your student loans, it could go up in the future. You may want to pay it down enough to refinance to a fixed-rate mortgage.

You have a loan cosigner. If you have a family member who cosigned your student loans or a spouse who cosigned your mortgage, they may influence which loan you tackle first. For instance, if eliminating a student loan cosigned by your parents would help improve their credit or overall financial situation, you might prioritize that debt.

You qualify for student loan forgiveness. If you have a federal loan that can be forgiven after a certain period (such as 10 or 20 years), prepaying it means you’ll have less forgiven. Paying more toward your mortgage would save you more.

Being completely debt-free is a terrific goal, but keeping inexpensive debt and investing your excess cash for higher returns can make you wealthier in the end.

As you can see, the decision to eliminate debt and in what order, isn’t clear-cut. Mortgages and student loans are some of the best types of debt to have—they allow you to build wealth by accumulating equity in a home, getting higher-paying jobs, and freeing up income you can save and invest.

In other words, if Maya’s brother uses his excess cash to prepay a low-rate mortgage or a student loan, it may do more harm than good. So, before you rush to prepay these types of debts, make sure there isn’t a better use for your money.

Being completely debt-free is a terrific goal, but keeping inexpensive debt and investing your excess cash for higher returns can make you wealthier in the end. Only you can decide whether paying off a mortgage or student loan is the right financial move for you.


How Do You Know You’re Ready to Buy Your First Home?

Owning your own home has long been a touchstone of the American Dream. It represents a certain level of independence, a place that provides shelter for you and your family and the memories you create there, and it also builds value over time. That dream often comes to the forefront in people’s lives once they […]

The post How Do You Know You’re Ready to Buy Your First Home? appeared first on The Simple Dollar.